In 2026 I was part of the full development cycle from the start, which allowed me to guide the creative with greater continuity and intention. I helped design and direct the product line and patterns from first sketches through final details, built a new partnership with Wild Rye, and led color direction across the season. I have been involved in the strategic planning and every touchpoint for the upcoming launch across all channels, ensuring that product, storytelling, and marketing all align with a clear and distinctive point of view for Oiselle.
Role: Creative Director
Art Director: Maggie Horton
Photographer: David Jaewon Oh