Oiselle 2025 was rooted in the idea of new beginnings and the balance of being both feminine and fierce. I shaped the creative by building a seasonal direction inspired by running, change, and the momentum that comes from shedding anything that slows us. The work created a clearer point of view for the brand and set Oiselle up for its next stage of growth.
Role: Creative Director
Art Director: Maggie Horton
Graphic Designer: Jenn Harowicz
Photographer: David Jaewon Oh