In 2024 I became Oiselle’s first Creative Director, joining a brand with a fiercely loyal community and a product line that was already set for the year. My job was to take that runway and build the look and feel across everything from photography to marketing to paid to e-comm. It became a year of turning strong products into clear and consistent storytelling and giving Oiselle a fresh visual voice that still felt true to who we are.
Role: Creative Director
Art Director: Maggie Horton
Graphic Designer: Jenn Harowicz
Photographer: David Jaewon Oh