The first few months of a new social channel can be awkward and daunting, but that wasn’t the case with FORE WINDS Camp Stoves. Immediately, we were making people hungry and gaining followers for these Japanese-designed and made outdoor stoves. I’ve hired models, acted as the model, learned to cook, learned more about butane fuel than I thought possible, and done so much more working as the creative director for this account as it hit the United States market in 2022.
With an average monthly follower growth of 42.2% on Instagram, it is no secret that the perfect mix of organic posts, paid posts, influencer campaigns, and giveaways bring month after month success of engagement and follower increase.
Role: Creative Director