K2 Sports has been around for decades, and with twelve outdoor brands in their portfolio it was time for a new name and design. In what was ultimately a few short weeks, we settled on Elevate Outdoor Collective and a logo that comprehensively captures all twelve brands. I had the role of art directing and designing their new logo which was released in the spring of 2022.
In addition to the rebrand of K2 Sports to Elevate Outdoor Collective, I had the opportunity of designing and creative directing for three social channels under the EOC portfolio including Atlas Snowshoes, Tubbs Snowshoes, and K2 Skates.
Role: Creative Director and Designer