At the end of 2022 and beginning of 2023, I directed Duraflame’s 50th Anniversary sweepstakes, where $50,000 serves as a grand prize. Pulling inspiration from retro Duraflame ads and vintage designs, each month of the sweepstakes was positioned around each decade since the start of Duraflame in the 70’s. Finding the balance between encouraging the audience to enter for prizes, along with continual engagement in the brand and fire log sales was a delicate balance that led to some of the most successful months of Facebook and Instagram along with a dramatic increase in people signing up for the monthly Duraflame newsletter.
Role: Creative Director
